Spruce is a men's barber shop for the most dapper men in town. It is the ultimate men's grooming stop with its own line of hair and beard products and a highly experienced staff of barbers. The name Spruce was chosen to represent the strong, manly aspect of a large Blue Spruce tree and also reference the phrase "getting spruced up."
The logo was created to capture the essence of those two meanings
by using thick, geometric elements and clean lines.